Case Study: How Mitchell Martin Drove Increased Traffic 156% and Drove Conversions to Over 90%
Mitchell Martin, one of the largest IT staffing firms in the United States, wanted to upgrade their candidate experience. They were encountering applicant drop off and knew their candidate experience was at fault. As a staffing firm, driving more applicants is paramount for Mitchell Martin so they can source and place high quality candidates for their clients.
Mitchell Martin also didn’t want to switch out their Applicant Tracking System (ATS), erecruit, so they required a solution that would improve the candidate experience and sit on top of erecruit.
Mitchell Martin selected the Phenom People Talent Relationship Marketing (TRM) Platform because of its ability to provide a phenomenal candidate experience throughout the career site journey while also seamlessly integrating with erecruit. The Phenom People Platform was not only able to improve the experience on the career site but also the application process. Phenom People implemented a new apply experience that replaced the experience provided by erecruit and simply passed the application to erecruit. This improved the candidate experience without changing how Mitchell Martin utilized erecruit.
In the first year after deploying the Phenom People Platform, Mitchell Martin saw career site traffic increase 156% and the enhanced application process helped to drive conversions to over 90%. The application rate increase was the result of a more streamlined application process provided by Phenom People Platform on top of erecruit.
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