Report: The State of Talent Relationship Marketing
A review of 400 of the world’s largest companies
It’s harder than ever to attract, engage and convert talented individuals into applicants.
Today’s candidates have changed. They are no longer job hunters, but savvy shoppers. Candidates expect more out of their job search – more information, more relevant recommendations, more ways to apply. These standards are influenced by their favorite online experiences, from shopping on Amazon.com to watching their favorite shows and movies on Netflix.
This report details the results of Talent Relationship Marketing audits of 400 of the world’s largest companies in order to help you identify key areas of improvement to the talent experience, including:
- Career site architecture
- Personalization of content and job recommendations
- Search structure and ease of use
- Quality and presence of career content
- Application design and functionality
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