Bi-Weekly Roundup: 9/9 - 9/22
Job envy, managing Glassdoor reviews, and recruiting millennials made the top news in this series of Phenom People’s Bi-Weekly Roundup!
As much as everyone would like to promote a culture of equality, we all know that not all jobs are created equal. This discovery could lead job envy and have both positive and negative effects in the workplace. In small amounts, job envy could drive productivity but in larger amounts it could impact friendships and team morale. While eliminating job envy from the work place is almost impossible, there are ways that employers can discourage this behavior: providing a clear path for professional development, recognizing individual accomplishments, and providing one-on-one time to discuss frustrations and successes.
You can read more about how to control job envy in the workplace here.
Glassdoor has become more than just a site for job seekers. Every month the site attracts more than 45 million users including executives, potential investors, clients, and even the media. This increased interest in employee-rated sites should encourage the implementations of strategies, by HR and Marketing departments, to manage and maintain online reviews. A few ways to manage reviews include assessing and adjusting the key employee touch points that often fuel negative remarks, building a “first-responder” social response strategy, and creating guidelines to encourage positive online reviews.
Read more about managing your presence on Glassdoor here.
Millennials currently make up the largest population on the planet with about 86 million people. Attracting this group is difficult, but a strong corporate social responsibility (CSR) program could be one of the most persuasive tools for both recruiting Millennial talent and attracting Millennial customers. With nearly 64% of Millennials in agreement that they strongly consider a company’s social and environmental commitments when considering where to work, it’s time for organizations to rethink their current CSR program or find a way to communicate their program to this generation so that it resonates with them.
Read about the 5 possible strategies here.
The reinstatement of premium processing for some H-1B visa petitions, was announced by the U.S. Citizenship and Immigration Services on Monday. This service allows employers to get an answer within 15 days about whether or not they are able to staff a position with a foreign worker for a $1,225 fee. H-1B visas allow companies to sponsor highly skilled workers to spend three to six years working in the United States. These visas are important to many companies, like Google and Apple, who use them to fill engineering positions. Premium processing was suspending for all H-1B visa petitions back in April, which placed significant strains on some employers who had to push off projects while waiting several months for an H-1B visa application to be processed.
Read more here.
When They Aren’t Coming to You, Go to Them
Too often, businesses utilize keywords to make their audience come to them. Rather than focusing on ways to attract consumers, companies should focus on identifying and going to their audience. By discovering what an audience wants and needs, companies will be able to connect with people on a much deeper level, instead of solely promoting their business. Once a company seeks out and connects with people, they will most likely turn into customers, because chances are they have never sold to them.
Read more about connecting to your audience here.
If you missed it, check out the previous post in the series.
Did you see any posts you think we’d like to read? Comment them below!