Using Talent Analytics to Target Recruiting Spend & Maximize ROI
Although Hershey’s is recognized as a large household global brand, they face some of the same challenges that many companies across the world face—including understanding the driving forces leading job seekers to their career site. With its approximately 21,000 employees around the world, and more than 80 brands, Hershey drives more than $7.4 billion in annual revenues. One of their challenges centered on capturing what driving forces are leading job seekers and applicants to the career site in the first place. Without this data, how do Talent Leaders know what avenues to push recruiting spend toward in order to maximize ROI?
After implementing the Phenom Talent Experience Management (TXM) platform, Hershey’s was able to utilize in-depth source analytics to figure out which sources of talent traffic were viable, and which were not. They decided to test out tested Phenom Talent Analytics with a LinkedIn campaign pilot, and the results were surprising.
To find out more on how Talent Analytics helped the Hershey Company make well-informed and better decisions on recruiting spend, maximize their ROI, download the case study here.