The 5 Key Principles of Recruitment Marketing
When it comes to attracting, engaging and converting the right talent to your organization, it’s become increasingly important to find unique and personalized ways to get your employer branding messaging out there. But, how do you do that effectively?
You’ve heard it before, but recruiters don’t just have to think or act like marketers. Recruiters have to be marketers.
In this e-book, we lay out the five key principles of recruitment marketing so you can plan and implement a successful strategy within your organization. You’ll walk away with the knowledge you need to begin:
- Setting your foundation (i.e. know what you’re selling)
- Identifying your target candidates
- Crafting the right content
- Using the right messaging and avenues
- Measuring your efforts